Meet LAE Fitness

Your Personalized Gym & Home Workout Companion

LAE Fitness provides a comprehensive workout platform with various features. Users gain access to a library of workout plans, instructional videos, and personalized training guidance. The app caters to both gym and home workouts, offering flexibility and convenience. Additionally, LAE Fitness incorporates a live streaming feature where trainers conduct live workout sessions that users can purchase and participate in virtually.

lae_meet

Our Role

User Survey

User reasearch

User persona

Information architecture

Wireframes

Visual design

Prototyping

Testing

UX
Design Process

01l

Empathize

User research, Pain Points

lae_em
03l

Ideate

Paper Wireframses,Digital low-fidelity wireframes, User flow

lae_ideate
05l

Test

Usability Test

lae_test
Define
02l

Define

User interview, Personas, Competitive audit

design
04l

Design

High-fidelity wireframes,Visual design, prototype

01l

Empathize

User research, Pain Points

lae_em
02no

Define

User interview, Personas, Competitive audit

Define
03l

Ideate

Paper Wireframses,Digital low-fidelity wireframes, User flow

lae_ideate
04no

Design

High-fidelity wireframes,Visual design, prototype

design
05l

Test

Usability Test

lae_test

User Needs

  • Personalized Training: Users seek customized workout plans and guidance that cater to their fitness goals and equipment availability (home or gym).
  • Engaging Content: Users desire a variety of workout routines, instructional videos, and engaging formats (like live streaming) to stay motivated and avoid workout plateaus.
  • Accessibility and Convenience: Users require an app that is easy to use, provides clear instructions, and allows them to exercise effectively at home or at the gym.

Business Challenges

Challenge 1: Content Creation and Curation

  • Maintaining a Diverse Library: Providing a wide range of workout plans, videos, and live streaming sessions across various fitness levels and categories.
  • Ensuring High-Quality Content: Securing engaging and qualified trainers to create effective and informative workout content.
  • Keeping Content Fresh: Regularly updating the app with new workouts and live streams to maintain user interest.

Challenge 2: User Engagement and Monetization

  • Encouraging Free-to-Paid Conversion: Enticing users of the free app to subscribe for premium features like live streaming sessions.
  • Building a Loyal User Base: Creating a strong user community and fostering long-term engagement through effective app features and content strategy.
  • Data-Driven Personalization: Utilizing user data to personalize workout recommendations and optimize the overall user experience.

App Features

Home screen

Exercise Video Suggestions

Discover workout videos for you.

Locked Categories

Workouts that you can buy.

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Search & Notification

Find workouts or get exercise tips.

Unlocked Category Exercises

Free access to these categories.

Lea-home

All Categories

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All Categories

Explore All Workout Categories.

All-categories

Video Details

Price Details

See cost for individual purchase.

video

Video of Exercise

Watch the exercise demonstration.

Buy Now

Unlock this workout video.

video-detail

Live Streaming

Upcoming Events

See upcoming live streaming sessions.

live

Live Streaming Suggestion

Join live workouts with trainers.

live-streaming

My Workout

Home Workout

Find workouts for your home.

workout

Gym Workout

Discover your gym-focused routines here.

Recent Activities

Track your workout history.

my-workout

Typography & Colors

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Font Used

Helvetica Neue

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Helvetica Neue font is a elegant and modern sans serif font. It is very neat and clean. It have more readability and variety of options. That’s why I used this font.

Helvetica Neue Bold

Helvetica Neue Medium

Helvetica Neue SemiBold

Helvetica Regular

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Color Used

#DDD6C4

#D6CDC6

#000000

#A66E36

#EAEAEA

High-Fidelity Wireframes

Visual Design

Thank you for your time 🙂

Feel free to provide your valuable suggestion and comments

LET’S TALK

We understand that entrusting your ideas to a development partner requires trust. At Capermint, we take information security very seriously. Here’s what you can expect when you contact us:

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100% Secure Communication.

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No Spam, Ever.

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NDA available

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Master email: hello@capermint.com

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